So, I came across the coolest concept this morning on the interwebs: The Invisible Helmet.
Swedish Industrial designers Anna Haupt and Terese Alstin came up with the idea to create an invisible helmet... basically a helmet that inflates upon impact. So goodbye bad hair days and hello chic and cozy neck wrap that can save your life!
I really am in love with this idea, especially for kids and youngsters who are "too cool" for helmets.
They have received nearly $10 million in funding the research and development of their concept... so clearly, other people think it's a great idea too! The helmets are available in stores in Europe and online. Hopefully, the concept will come to the US soon too!
You can watch the 3-minute short film by Documentary filmmaker Fredrik Gertten below. It really showcases the bad-ass-ness of these female visionaries and inventors! You go girls!
Oh, and how chic is their ad campaign!?
Oh my gosh, that's wild! And yes, the ad is crazy chic too!
ReplyDeletexx, Angelica
www.savvygirllife.com