Thursday, November 7, 2013

Product Spotlight // The Invisible Helmet

So, I came across the coolest concept this morning on the interwebs: The Invisible Helmet.

Swedish Industrial designers Anna Haupt and Terese Alstin came up with the idea to create an invisible helmet... basically a helmet that inflates upon impact. So goodbye bad hair days and hello chic and cozy neck wrap that can save your life! 

I really am in love with this idea, especially for kids and youngsters who are "too cool" for helmets. 

They have received nearly $10 million in funding the research and development of their concept... so clearly, other people think it's a great idea too! The helmets are available in stores in Europe and online. Hopefully, the concept will come to the US soon too!

You can watch the 3-minute short film by Documentary filmmaker Fredrik Gertten below. It really showcases the bad-ass-ness of these female visionaries and inventors! You go girls!

Oh, and how chic is their ad campaign!? 

1 comment:

  1. Oh my gosh, that's wild! And yes, the ad is crazy chic too!
    xx, Angelica


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